

Royal Exclusives White Flowers
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A house in the clouds, a spiritual abode away from earth's cares, an afterlife paradise of flowers, fruit and spices and a vision of a world beyond our own inspired sixth generation master perfumer Olivier Creed to create White Flowers. As part of Les Royales Exclusives collection, one of the most ambitious projects in Creed's 250 years, the masterpiece White Flowers is a statement to the aesthetic world about the legacy, quality and collectability of fragrance as art.
Olivier Creed uses hand-picked ingredients of this world to imagine a world that is beyond. Serene and composed, White Flowers is a voyage into spirit and dream.

From Father to Son since 1760
The Art of Millesime
All Creed fragrances are made up in a concentrated Eau de Parfum strength known as Millesime. The term has been adopted from the wine industry, and used by Olivier Creed to stress the outstanding quality of his products.
Shop with confidence
Fragrance Sample Guarantee
We'll include a free sample with every full-sized Creed fragrance order. If you try your sample and change your mind, you can return your unopened bottle for a full refund.


Experience creed In-store
Creed Boutique
Adorned with some of the world's most opulent fragrances, Creed's Double Bay boutique is the perfect place to sample and experience the exclusive House of Creed.