This spring, The House of Creed is proud to present an exclusive collaboration with Parlour X, the Sydney-based fashion destination celebrated for its carefully curated collections and commitment to style that transcends trends. This partnership brings together two houses united by a dedication to craftsmanship, refinement, and individuality, offering clients a rare opportunity to explore the intersection of fashion and fragrance in a truly immersive way.

Creed’s story began in 1760, in the heart of London, as a tailoring house crafting scented leather gloves for King George III. Founded by James Henry Creed in the same year as the young King’s accession, the atelier quickly earned favour among royalty and discerning tastemakers across Europe. Over the centuries, Creed evolved into a globally celebrated perfume maison, creating fragrances renowned for their originality, sophistication, and exquisite craftsmanship. Today, each perfume is meticulously composed at Creed’s atelier in Fontainebleau, France, where only the finest ingredients are chosen to bring each creation to life.

This collaboration with Parlour X celebrates that rich heritage while introducing it to a contemporary audience. For the first time, Parlour X presents a hand-picked selection of Creed’s most iconic women’s fragrances, thoughtfully paired with the boutique’s directional spring collections. Clients are invited to explore the harmony between scent and style, discovering how a fragrance can reflect personality, mood, and individuality, just as carefully chosen clothing does.

Beyond the curated collection, this collaboration offers exclusive experiences and touches designed to delight the senses. Guests can enjoy complimentary Creed samples with every purchase, in-store scent rituals, and bespoke gifting moments, creating an occasion that goes beyond shopping into the realm of sensory discovery. Every element — from the carefully styled displays to the fragrance-led storytelling — has been designed to immerse clients in the world of Creed, where each scent tells a story, evokes a memory, and embodies a moment in time.