Creed's Latest Creation: In-Store Masterclass - 5th March 2026

Immerse yourself in a one-hour journey with Creed Australia’s experts, centred on an exquisite new creation, yet to be unveiled.

Guests will be welcomed with a glass of fine French Champagne at Creed’s sumptuous Sydney boutique. Our fragrance connoisseur will guide you through the storied heritage of The House of Creed, revealing the secrets behind its most celebrated successes, before offering an intimate first encounter with this exclusive new fragrance — a composition that balances refined sophistication with untamed natural elegance. Experience how to discern and appreciate the subtle nuances of Creed’s iconic scents, while uncovering the artistry behind selecting a signature fragrance. The session also highlights the work of acclaimed fragrance author Michael Edwards (Fragrances of the World 2019) and his uniquely developed Fragrance Wheel, enriching your understanding of perfumery at the highest level. This is a rare, refined moment, complemented by a unique gift to savour with friends.

$89 per person* — fully redeemable against any Creed perfume purchased during the experience. For enquiries and bookings, please call 02 8385 2920 or email shop@creedperfume.com.au.