Official Australian Stockist

Royal Exclusives Pure White Cologne Flacon

Free delivery on orders over $100
Free express delivery for orders over $100
Free Creed samples with every order
Free Creed samples with every order

Citrus and rich, Pure White Cologne embodies visionary progress, tradition and endless creativity.Opening with a head of grapefruit and green notes, this zesty blend is balanced by a floral yet juicy heart featuring accords of jasmine, orris butter and watermelon. Dive into the rich base and discover a dry white musk mixed with ambergris, as this fragrance entices you with its citrus yet rich scent.


With a British and French history that spans over 250 years, Pure White Cologne alludes to the sartorial elegance of the French gentlemen which frequented the streets of Mayfair London. From the early 1860’s the Creed family had ateliers in both London and Paris, which would influence the dress of the high influential British and French patrons of the time.

Top notes A clean burst of lemon, Sicilian bergamot and Italian grapefruit
Heart notes A penetrating rush of galbanum, sweet pear and finest neroli
Base notes A gallant base of ambergris, white musk and rice powder

From Father to Son since 1760

The Art of Millesime

All Creed fragrances are made up in a concentrated Eau de Parfum strength known as Millesime. The term has been adopted from the wine industry, and used by Olivier Creed to stress the outstanding quality of his products.

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Fragrance Sample Guarantee

We'll include a free sample with every full-sized Creed fragrance order. If you try your sample and change your mind, you can return your unopened bottle for a full refund.

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Experience creed In-store

Creed Boutique

Adorned with some of the world's most opulent fragrances, Creed's Double Bay boutique is the perfect place to sample and experience the exclusive House of Creed.

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