For hundreds of years, the House of Creed has been one of the best kept secrets in the perfume world. A discreet family-owned business, founded in 1760 by James Henry Creed, the perfume house is dedicated to the creation of highly original fragrances of extravagant quality.
The Art of Millesime
All Creed fragrances are made up in a concentrated Eau de Parfum strength known as Millesime. The term has been adopted from the wine industry, and used by Olivier Creed to stress the outstanding quality of his products.
A Timeless Technique
Creed's Millesime have been created from essences of great quality. Olivier Creed personally seeks out the purest elements from around the world from which he crafts his perfumes. The infusion technique, now abandoned by modern industry, enables Olivier Creed to preserve the originality of his timeless fragrances.
Naturally by Hand
In turn, Creed manufactures an unrivaled product through its unique infusion process and by using the finest natural ingredients. The components are weighed, mixed, macerated and filtered all by hand in the highest tradition of the House’s founder, James Creed.
Both Olivier and Erwin Creed devote much of their time to sourcing and curating perfume oils from around the globe to create the finest Millesime fragrances.
Some of their ingredients include Indian Tuberose, Vetiver from the Isles of Haiti, Calabrian Bergamot, Florentine Iris, Provencal lavender, Egyptian Jasmine, Bulgarian Rose and Sandalwood from Sri Lanka.
The beginning of creed
James Creed, founder of The House of Creed was born in 1710.
In 1760, the House of Creed was founded in England and supplied the English Court with custom tailored clothing, scented leather gloves and commissioned fragrances.
A Royal Connection
Henry Creed was born in 1765. He began apprenticing under his father James Creed at a young age. Following in his father’s footsteps, he continued supplying the English Royal Court.
In 1781 James Creed created the first Creed fragrance, Royal English Leather, for King George III and his court. He wanted King George III to be able to rest his chin on his gloved hand and inhale the glove’s fine aroma.
Henry Creed II
A European Adventure
In 1824 Henry Creed II, Third Generation of The House of Creed, was born. Considered the most innovative perfumer within the House, he expanded the brand throughout Europe. He was heralded for creating the most beloved, well-known scents commissioned by Europe’s monarchy.
In 1845, Fleurs de Bulgarie was commissioned by Queen Victoria, and is still available to the public today.
By 1854 The House of Creed had officially relocated to Paris.
Henry Creed III
A New Heir
Henry Creed III, the fourth generation, was born in 1863. He became well known for creating fragrances for the political elite of his time.
Creed was awarded several Royal Warrants for their dedication to providing fragrances to royal houses across Europe.
James Henry Creed
A Roaring Success
James Henry Creed, fifth generation, was born in 1904. He made the House’s first inroads in servicing celebrity clientele and the political elite.
At the request of Winston Churchill, Tabarome Millesime was created in 1920, and later released to the public in 1999. A take on the original Tabarome fragrance, Churchill’s version contains notes of tobacco.
By 1936, King Edward VIII, the Duke of Windsor, had commissioned Windsor, a fragrance inspired by raw materials surrounding his chateau.
A rising star
Olivier Creed, sixth generation and current Master Perfumer of The House of Creed, was born in 1943.
In 1948, Vetiver, worn by one of history’s most beloved presidents, was created, and Spring Flower bottled the glamor and fashion of Hollywood’s Golden Age in 1951. These legendary fragrances were followed by Fleurissimo in 1956, an olfactive expression of a storybook romance.
In 1970 Olivier Creed made Creed fragrances available to the public for the first time.
A worldwide sensation
In 1980 Erwin Creed, Seventh Generation and Future Master Perfumer of The House of Creed, was born. He contributed to the creations of Love In White, Fleurs de Gardenia, Virgin Island Water, Original Vetiver, among others.
The House of Creed flourishes, introducing Green Irish Tweed (1985), Millesime Imperial (1995), Virgin Island Water (2007), Aventus (2010), Royal Oud (2011), Royal Mayfair (2015), Aventus for Her (2016), Viking (2017) and Aventus Cologne (2019).