Royales Exclusives Pure White Cologne


A luxurious take on classic colognes, Pure White Cologne is the effervescence of champagne. Blending classic and contemporary chords, this uplifting gentlemen’s fragrance opens with citrus accents of lemon, bergamot and grapefruit.

Leading into crisp and fresh notes of pear, petit gra ... more


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The Fragrance Story

The epitome of elegance, Les Royales Exclusives is a celebration of The House of Creed’s history of royal service. Part of this collection of exceptionally luxurious fragrances, Pure White Cologne is a contemporary homage to the legendary colognes and fashions of the Regency and Victorian eras.

Freshly pressed and perfectly tailored, a classic white shirt is the timeless foundation upon which the most stylish of Society – both past and present – build their iconic, fashionable ensembles. A simple, traditional bedrock that paves the way for visionary progress and endless creativity.

Pure White Cologne Eau de Parfum is an olfactory rendition of this story. The fresh, crisp, cologne-inspired opening builds up into a rich, frivolous and masculine scent - enticing, exciting and irrepressibly effervescent.

From Father to Son since 1760

The Art of Millesime

All Creed fragrances are made up in a concentrated Eau de Parfum strength known as Millesime. The term has been adopted from the wine industry, and used by Olivier Creed to stress the outstanding quality of his products...

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Fragrance Sample Guarantee

We'll include a free sample with every full-sized Creed fragrance order. If you try your sample and change your mind, you can return your unopened bottle for a full refund.

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Creed Boutique

Adorned with some of the world's most opulent fragrances, Creed boutique is the perfect place to sample and experience the exclusive House of Creed.