A Royal History

The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women, made from the finest perfume ingredients the world has to offer.

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Where The Creed Story Starts

This unique story began in 1760 when a pair of scented leather gloves were delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, The House of Creed started its journey as an exquisite tailor based in Mayfair, London.

Since then, Creed has gone on to create some of the finest garments and fragrances for the discerning and the discriminating for over 260 years, shifting from its tailoring heritage into one of the world’s leading niche perfume houses.

Discover the History of Creed
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From Tailors to Perfumers

In order to delve into the legacy of the Creed name, The House of Creed looked to a professional archivist who uncovered the historical fact that the Creed family are indeed a master of all trades.

The archivist found marriage certificates for James Creed, whose son, Henry Creed, proved his will and took the tailoring business to Paris, where The House of Creed get their British and French ethos from. It was also found through the archives of the Metropolitan Museum of Art, a mention that the first London tailors to open in Paris at 25 Rue de La Paix was Henry Creed.

Royal Connections

In the year 1860, in an article of the Army and Navy Gazette, it was noted that the Henry Creed of Creed and Cumberland was awarded a by special appointment to Queen Victoria and Principal Courts in Europe. He began working in D’Antin Paris, for the tailors Messrs Harris &Co which is where he would have created garments for European Royalty.

In 1885 Henry was granted a Royal Warrant which was signed by Mistress of the Robes, Annie Roxburgh. Henry also created a riding habit for Queen Victoria in 1885, and it is this riding habit that inspired our campaign for our best-selling female fragrance Aventus for Her.

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Link To Fashion

In 1902, a visiting card gave two addresses for Henry Creed both in France, Paris and 12 Avenue Massena, Nice, which at the time was becoming the centre of Frances’ fragrance industry.

It would have been very common for tailors to scent hemlines and leather gloves with fragrance. Difficult to make, cut and stitched by hand, well-made gloves were an expensive luxury item. Scenting the gloves was a long and delicate process, involving a range of techniques. First, to get rid of the tanning smells, the leather was steeped in an aromatic solution or rubbed with fragrant pastes. After this, the gloves were cut, sewn and dyed. Then came the mise en fleurs, where the gloves were placed on top of several layers of flowers in a closed box. The petals were renewed every 12 hours and the gloves hung up to dry. After eight days of this treatment, the gloves would have taken on a scent, and the insides were powdered to make the gloves easier to fit.

Linton Tweeds

After Henry passed away, his sons Henry and James (Olivier’s father) took over the business. Couture and tailoring was still be prominent in the family business, with one of Henry’s sons, Charles, undertaking an apprenticeship at Linton Tweeds. Charles would also go on to become a founding member of the British Fashion Institute and, as photographed in the V&A book The Golden Age of Couture, you will see Charles seated alongside the other founding members.

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Olivier Creed

When Henry senior died in 1949, James and a young Olivier Creed continued The House of Creed legacy. Olivier, who created the blockbuster fragrance Aventus is credited for transforming the business from 1000 bottles to what it is today.

In Creed's First Edition Book, Olivier muses ‘My grandmother helped me a lot and even gave me a mould to make the bottles, and my father told me if my passion was for fragrances, then I should go for it’.

Today Olivier, accompanied by his son Erwin, create artisanal fragrances in our factory in Fontainebleau.

The Latest Creation: Queen of Silk

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The House of Creed’s latest creation, Queen of Silk, is as mesmerising as the ethereal fluidity of pure silk, capturing the coveted elegance of this most treasured fabric. Drawing on the eternal fascination with silk, whose paradoxical qualities give it both strength and gentleness, vibrancy and evanescence, Queen of Silk gently envelopes the skin with a gossamer-like touch while leaving a trail of sensuality that shimmers with luminous energy.

This enchanting fragrance is a tapestry woven from exquisite ingredients that evoke the distant lands where precious silk once journeyed. Chinese osmanthus, Javanese patchouli and decadent tuberose drift through deep, dry woods of cedar and agar, dancing with the smoldering softness of Madagascan vanilla. Queen of Silk is a harmony of spellbinding notes from faraway lands interwoven with a contemporary flair.

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