Pick practically any of the 48 Creed fragrances and you can find at least one star or historical figure linked to it: Bois du Portugal is worn by Paul Newman and Kevin Costner and was favoured by Frank Sinatra; Erolfa is David Beckham’s choice, while Royal Water is his wife’s; Julia Roberts wears Spring Flower; Silver Mountain Water is worn by David Bowie and Ricky Martin; Tâbarome was created for Winston Churchill, while the oldest Creed fragrance, Royal English Leather, was made for King George III and inherited, with the crown, by George IV. Pierce Brosnan, George Clooney, Richard Gere, Robert Redford and Robbie Williams are all big fans of his Green Irish Tweed (sandalwood, ambergris, violet leaves, verveine and iris). Naturally, where there’s an exclusivity angle you’d expect to find Madonna, and indeed she wears Fleurissimo, a floral scent based on Indian tuberose and Bulgarian rose, which was originally created for Grace Kelly and later adopted by Jackie Kennedy.  In fact, even Royal Water was created for Princess Diana.
	But being favoured by the cognoscenti is a symptom of Creed’s success, not its cause. The perfumes sell because their complexity, finesse and depth make mass-marketed fragrances seem harsh, clumsy or inanely simplistic. “You can tell a Creed perfume immediately,” says James Craven, manager of Belgravia perfumery Les Senteurs. “They are all very different, there’s still a house style, a hallmark, if you like. You instantly recognise the richness, the colour palette, the depth and roundness – and they all have a slight eccentricity.”  Simply put... exquisite quality - the purest and finest fragrances available.