While other design houses have moved to mass production of their fragrances, Creed still makes their exclusive fragrances with infusion techniques they have used for generations. They weigh, mix, macerate, and filter each component by hand.  Wherever possible, Olivier Creed insists on using natural essences instead of the synthetic ones used increasingly by large perfume companies these days. This enables Olivier Creed, a perfectionist, to preserve the originality and superior quality of his fragrances. This traditionalism carries into their scents themselves. Their women's fragrance lines all tend to have very floral textures. Jasmine, rose, orange, peach, sandalwood, and vanilla are all frequent contributors to Creed's perfume lines. Most of these scents are light and demure, and made to be subtle and understated.
	On the other hand, their men's fragrance lines are much more powerful and overt. Most colognes by Creed start with a woody scent and build on it. They would often be described as natural and rustic, working in marked contrast to the modern urbanized world. While many people find the prices of these hand-crafted scents daunting for daily wear, a Creed fragrance may well become your favourite scent for special occasions. No matter when you choose to wear yours, it's sure to have a dramatic impact. Creed also has a series of "Universal" scents. There are intended to be worn by a man or a women, and are some of the most bold and distinctive fragrances on the market. It is in these lines that the mastery of the art form that comes from centuries of practice really becomes evident. Cleverly chosen and expertly blended scents combine to make for exclusive scents for every season and occasion.  > Scents of the rich & famous